Principles to rebrand St Gemma’s Hospice

St Gemma's Hospice

As part of its community engagement programme, Principles Agency – www.principlesagency.co.uk – will be creating a new brand identity for St Gemma’s Hospice, the largest hospice in Yorkshire. The new brand will be launched this autumn.

Each year, Leeds-based St Gemma’s Hospice – www.st-gemma.co.uk – provides specialist medical and nursing care for over 2,500 local people with life-threatening illnesses, predominantly cancer, along with invaluable support for their families.

Nicola Woodgate, communications manager at St Gemma’s said: “Our environment is changing and so are the expected levels of care and services provided. Charities are vying for the same pot of publicly donated funds, so as an organisation we need to achieve even greater standout, particularly in today’s economic climate. It is therefore timely that we review the corporate identity that has been in place for eleven years. The new brand will need to reflect the evolving nature of the hospice, yet fundamentally remain true to our ethos of meeting the physical, emotional and spiritual needs of patients and carers.

“We are delighted to work with Principles Agency on this important branding project. The agency’s ongoing goodwill and support is absolutely invaluable, especially since it costs us £22,700 per day to run the hospice. We therefore rely heavily on generous help from the business community, fundraising activity and public donations, that allow us to maintain high levels of holistic, palliative care for our patients.”

Mike Hackett, managing director for Principles Agency commented: “We have a long established relationship with the team at St Gemma’s and hope we have helped to make a positive difference to the local community through our campaign work over the years. We are honoured to be able to donate our time and creativity to such an exciting development in St Gemma’s history, and look forward to working with the team over the coming months.”