Principles creates International Eyewear website

International Eyewear

Principles Agency – – has created a new ecommerce website for International Eyewear – – that offers customers the opportunity to buy its vast range of eyewear products online.

David Coe of International Eyewear said: “We are delighted with the new site that offers us an online retail presence and is a natural extension to our customer proposition. From project inception to completion, Principles exceeded all expectations through their high levels of service and expertise. The team understood our requirements and the intricacies of our business from the outset, and added value at every stage of the project. With a constantly changing portfolio of hundreds of products, the new website needed to be flexible and easy to update, without compromising on design, and this has been achieved.

“The new site is interactive and engaging and offers exclusive customer benefits. It is much more than an online catalogue, rather an advanced online ordering facility. Through the new site, we can also build a better profile of our customers and understand their buying patterns, which will help us to improve and adapt the site over time. Principles Agency has built in speed, simplicity and convenience to ensure that the site is user friendly. It also incorporates our ethos of quality, service and fair pricing, which is an important element to us.”

The website features an innovative frame finder tool that helps customers to find their perfect frame. They can narrow down their choice easily and quickly, choosing from different sizes, colours, materials, styles and designer brands.

Andrew Douglas, IT Director for Principles Agency said: “We are delighted to work closely with International Eyewear on the development of its ecommerce strategy that supports sales growth through a greater online presence. The website offers a number of features that are unique in this marketplace. For example, the ‘My Favourites’ section is a timesaver tool that customers can personalise through a unique login, place orders, check details on previous orders and create a favourite frames list for future consideration.”