Group shortlisted for four MiAwards


Principles Communications Group is celebrating having received four nominations in the forthcoming MiAwards 2011 that identify marketing excellence.

Principles Agency has been shortlisted for:

- Best B2C Marketing Strategy or Campaign for its ‘Ronseal Smooth Finish’ campaign

- Best Retail Marketing Strategy or Campaign for its ‘Designed with Children in Mind’ DRTV campaign for Vertbaudet.

For both categories, the judges recognised Principles Agency for exceeding their clients’ ROI expectations and for the solid research and planning behind each campaign.

Digital agency MadeByPi has been shortlisted for:

- Digital Agency of the Year

- Yorkshire Marketing Business of the Year.

MadeByPi has been recognised for exceptional standards, strong financial performance and the delivery of successful digital work that has exceeded client expectations.

Mike Hackett, managing director for Principles Agency said: “We are delighted to be independently recognised for our marketing excellence and creativity across two distinct campaigns. They have been shortlisted for their clear focus on strategy and research and for delivering results beyond all expectations.”

Karen Lewis, client services director for MadeByPi added: “We are proud to be nominated for two of the highest accolades. It’s a fantastic achievement, particularly against such strong competition. We look forward to hearing the outcome in November.”

The MiAwards – – are hosted by MiNetwork, the UK’s fastest growing network of marketing professionals and agencies. They aim to identify marketing excellence and celebrate outstanding marketing practice. The awards are now in their third year and will see more than 250 of the UK’s top marketers gather in Manchester on 17th November, when the winning agencies and individuals that are considered the leaders in their respective fields, will be announced.