Latest News

New Vertbaudet TV ad launched

Vertbaudet - Principles Communications

The new Spring / Summer 2012 ad for Vertbaudet – – has been created by Principles Agency – . The new 30-second DRTV ad can be viewed on air now for the children’s leading European retail brand, which is part of the Redcats Group.

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Karen Lewis is ‘Marketing Personality of the Year’

Karen Lewis - MadeByPi

MadeByPi’s client services director, Karen Lewis, has been independently recognised as ‘Marketing Personality of the Year’ at the recent MiAwards 2011, having received the most public votes for this national award. The MiAwards highlight the very best in marketing, media and communications agencies, teams and individuals across the UK.

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Lifetime Achievement Award for group founders

25-year birthday-celebration

Chris Goodwin and Bernie May, founders and co-owners of Principles Communications Group, are celebrating having scooped the Lifetime Achievement award at the recent MiAwards 2011. The awards highlight the very best in marketing, media and communications agencies, teams and individuals across the UK.

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Principles Agency makes trio of appointments

Kathryn Muir, Jamie Riley and Naomi Denniss

Leeds-based Principles Agency – – part of the Principles Communications Group, has appointed three new members of staff within its account management and production teams.

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New first direct Dialogue Festival website launched

first direct Dialogue - MadeByPi

Working in conjunction with first direct and experiential agency Cake, digital agency MadeByPi has recently launched the new first direct Dialogue Festival website – – to support the forthcoming festival that promotes the spoken word.

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MadeByPi creates Facebook app for HSBC

MadeByPi - HSBC Bursary

Digital agency MadeByPi’s work on the 2011 HSBC Student bursary competition ( has delivered a highly successful Facebook promotion and competition, that has surpassed the bank’s expectations.

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Group shortlisted for four MiAwards


Principles Communications Group is celebrating having received four nominations in the forthcoming MiAwards 2011 that identify marketing excellence.

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MadeByPi develops new iPad app for InterfaceFLOR


MadeByPi has developed and launched a new customer-facing iPad application for InterfaceFLOR, the modular flooring division of Interface Inc, the global leader in the design and production of high quality, innovative floor coverings.

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Principles July Newsletter


Please click here to find more about latest company news and industry news
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Principles to rebrand St Gemma’s Hospice

St Gemma's Hospice

As part of its community engagement programme, Principles Agency – – will be creating a new brand identity for St Gemma’s Hospice, the largest hospice in Yorkshire. Read more…