New Vertbaudet TV ad launched

Vertbaudet - Principles Communications

The new Spring / Summer 2012 ad for Vertbaudet – www.vertbaudet.co.uk – has been created by Principles Agency – www.principlesagency.co.uk . The new 30-second DRTV ad can be viewed on air now for the children’s leading European retail brand, which is part of the Redcats Group.

The TV ad will be seen across 15 primetime channels that include ITV2, TinyPop, Nick Junior, DisneyXD, CITV, Boomerang, Cartoon and Nicktoon, amongst others. The new ad supports an integrated direct mail campaign that aims to generate even greater interest in the children’s brand.

Michelle Ramirez, brand manager at Redcats said: “We have worked with Principles Agency since 2009 and have achieved huge success through our award-winning DRTV campaigns since that time. This latest ad reinforces our brand’s core strength in that our clothes are fundamentally designed with ‘children in mind’ and allow children to be carefree, happy and playful. As with the adult retail environment, the children’s market remains as competitive as ever, so we believe this inspirational TV ad will further support our customer acquisition and retention strategy.”

Through the ad, Vertbaudet aims to reinforce its French heritage and drive customer traffic to the website and catalogue. The retailer is primarily targeting busy ABC1 mums with children of pre-school age who are looking for unique children’s clothing for all occasions, that can’t be found on the high street. The ad is also designed to engage existing customers with older children in the 5-8 year category.

Kathryn Muir, account director at Principles Agency commented: “This TV ad promotes the Spring/Summer 2012 collection, whilst continuing to deliver the concept of ‘children being children’. It targets more affluent mums who want their little ones to convey style and individuality through quality children’s clothing.”

Since 2009 Principles Agency has created seasonal direct marketing and DRTV campaigns for the brand, focusing on both customer recruitment and retention. Campaigns have driven sales revenue through Vertbaudet’s catalogue channel and the retail website at www.vertbaudet.co.uk.