New McCain Foodservice website is MadeByPi

McCain Foodservice - MadeByPi

The new McCain Foodservice website – – aims to inspire professional caterers including those across schools, universities, pubs, restaurants, and hospitals, amongst others. Created by MadeByPi – – the B2B site offers McCain Foodservice a dynamic, flexible platform from which it can present itself as a leading foodservice solutions partner.

Donna Rowbottom, marketing manager–profit sector for McCain Foodservice commented: “This customer-focused resource has been designed to inspire and address our customers’ needs, including chefs and restaurant owners. It also supports our sales representatives during face-to-face customer meetings. The website homes in on the exceptional quality of our products and communicates information in digestible chunks, whilst offering creative food solution ideas from the McCain experts.

“We have collaborated with MadeByPi to re-energise our online trade presence. The result is a visually attractive site that’s not only informative, but also totally engaging. The new site is also integral to our CRM strategy and acts as the hub that gives us a holistic view of our B2B customer relationships.”

The new McCain Foodservice website details product information on the breadth of products from the Classics, Signatures, Alternatives and Fast Food ranges, allowing the user to filter by business type, whether that’s education, fast food, hospitals or pubs and restaurants. Users can also look for inspiration according to the meal type, for example, breakfast, lunch or dinner.

Karen Lewis, client services director at MadeByPi said: “We have put food at the heart of the site’s design, conveying product quality and McCain’s passion as a customer-focused foodservice brand. Our extensive planning, user journey mapping and filtering processes surrounding the different product groups, will help McCain customers to navigate to the content they require, whether by product, sector or food occasion. We have also added value to the site by introducing new concepts such as recipes, case studies and white papers, all confirming McCain’s position as the leading brand in its field.”