MadeByPi creates Facebook content for first direct

first direct facebook

MadeByPi has created and launched content to support the launch of first direct’s main Facebook page at www.facebook.com/firstdirect.

Paul Say, first direct’s head of marketing, explained the move saying: “We’ve never been in the business of building barriers to having great conversations with our customers, and as new channels have opened up we have looked for opportunities to develop this engagement further. Facebook is the most natural next step in this journey. Social media can be a challenging environment but in the end we find that the more we can interact with our customers, the more we are able to build trust between both parties.”

The Facebook page launched at the beginning of July with a ‘Welcome’ area designed to encourage users to ‘Like’ the page and ‘join the conversation’ on the Wall. This will be updated in the near future and evolve with additional functionality and engaging content.

The site’s Welcome page also links to the ‘Signs of Summer’ campaign, a separate area to promote first direct’s financial service product offering that is running throughout July. The campaign also features video content, an invitation for users to share what summer means to them, and a competition app where they can solve a clue leading to a popular British summer location by dropping a pin on a Google Map interface. The competition location will change weekly, with the closest pins to the location winning prizes including a Fortnum and Mason hamper, a beach party kit, Blacks vouchers and a Weber barbecue.

Jo Griffin, account director at MadeByPi commented: “We feel that the first direct Facebook campaign activity and applications represent an exciting and interactive first foray into leveraging the social and sharing features that the Facebook platform offers. Working closely with first direct and some of their other agency groups, we’ve enjoyed designing and delivering the competition mechanic that initiates the wider, future Facebook activity for the brand.”