MadeByPi creates Camira Fabrics site

Camira Fabrics

Leading digital agency MadeByPi has launched a new website for Yorkshire-based company, Camira Fabrics. Launched in line with a company rebrand, the new global Camira Fabrics website – www.camirafabrics.com – provides a contemporary and inspiring online home for the fabrics specialist, whilst being powered by an intuitive and robust content management system.

As leader in the global interiors market, the new website reflects Camira’s innovation and style, and offers business customers an optimum opportunity to browse and interact with the company’s broad product range. The site has been designed to increase visibility on search engines and overseas registrations.

Ian Burn, marketing manager for Camira Fabrics said: “We tasked MadeByPi with improving user experience through a more dynamic and engaging website. As a company, we are focused on being the leading choice for fabric solutions in the global interiors market and wanted this to be reflected in the website.

“MadeByPi understood our ambitions from the outset and has delivered on our objectives, whilst adding a great deal of value to the project, by truly understanding and optimising the online user journey for our customers. The addition of project folders within the fabric sample centre gives our customers many more reasons to visit and revisit the site going forward.”

Karen Lewis, client services director for MadeByPi commented: “Championing the user experience has been central to our work on this project. We’ve worked alongside our clients at Camira Fabrics to ensure that the customer journey is intuitive and inspiring, whilst reflecting the ethos of the company’s brand and customer approach. We look forward to evolving their digital platform in the future, as we deliver the future site rollouts.”