Lifetime Achievement Award for group founders

25-year birthday-celebration

Chris Goodwin and Bernie May, founders and co-owners of Principles Communications Group, are celebrating having scooped the Lifetime Achievement award at the recent MiAwards 2011. The awards highlight the very best in marketing, media and communications agencies, teams and individuals across the UK.

Chris and Bernie have been recognised for their contribution to the world of advertising. They set up the award-winning Principles Communications Group, formerly known as Advertising Principles, in 1986. Both remain at the helm of the business. This year the Group celebrated 25 years of success, now boasting a client portfolio representing high profile global, national and regional brands across a range of sectors. The Group continues to preserve and grow its reputation as one of the leading marketing communications agencies outside of London.

Chris Goodwin comments on the secret of the Group’s success: “We are extremely proud to achieve independent recognition of our success through this Lifetime Achievement award. It also applauds our fantastic group of talented people that continues to deliver client satisfaction. We started the business with the ethos of delivering the very best marketing solutions for our clients through the most appropriate communication channels, and this still stands today. We are focused and results-driven, so our long-standing client relationships are testament to our effectiveness.”

Bernie May adds: “In today’s fast-moving digital world, communicating with customers is becoming more diverse and challenging. We will continue to reflect this in our service offer combining digital, social and traditional media channels. Accountability and measurement are key, as marketing spend is under even greater scrutiny in today’s tougher economic environment. We will continue to deliver within the realms of our clients’ ever-changing needs in a much more challenging online environment.”

Chris and Bernie’s leadership was acknowledged at the awards ceremony, as was their foresight for ensuring that the Group evolved by embracing technological, economic, industry and client-driven changes over a quarter of a century. The award also recognised their constant drive and vision, particularly at a time when the recession has meant that many competitors have struggled and some high profile agencies have closed their doors.

Lifetime Achievement Award - Principles Group
Chris Goodwin and Bernie May.


The company employs 106 marketing and digital experts. It is still the largest independent marketing agency outside of London, specialising in strategic brand communications, digital and online services, on and off line media, market research and insight. Brands include MadeByPi, Fusion Unlimited, Principles Agency, Principles Research and Principles Media.

Today’s Group clients include First Direct, Morrisons, Disney, Halfords, Ronseal, HSBC, JD Williams, Hallmark, McCain, Symington’s and Vertbaudet, amongst others.