Leading Costcutter towards a brighter summer


We’re proud to have been appointed as the new lead creative agency for Costcutter, Mace and Kwiksave – part of the Bibby Group of Companies. Our brief is to assess how value is communicated through the shops and their marketing literature.

Initial projects have involved the promotion of Mother’s Day and St. Patrick’s Day as well as new store launch leaflets. It’s been a really positive start and we’re now keen to progress towards creating the campaign for the big retail push of the summer – The World Cup.

Bernie May, Managing Partner for Principles Agency, said: “It’s a pretty big challenge, but one that’s full of opportunities. Costcutter is a principled brand that’s proud to serve and support local communities. So it’s important this comes across along with the core value messages. We’re really pleased to be working with such a popular name.”