Facebook campaign created for YorkTest

YorkTest - One Change To Feel Better

Digital agency, MadeByPi, has launched a new ‘One Change to Feel Better’ social media campaign to drive awareness of food intolerance issues for YorkTest Laboratories, Europe’s leading provider of food intolerance programmes.

The campaign includes a Facebook page – www.facebook.com/onechangetofeelbetter – and interactive apps and tools that raise awareness of how taking a YorkTest can help to tackle food intolerances. The role of the campaign is to highlight food intolerance issues. It highlights that, in many cases, a small change to lifestyle, and more importantly diet, can ultimately help people feel better.

Ross MacLeod, director of sales and marketing at YorkTest, said: “Around 45% of the population suffers from food intolerances which can make all aspects of life very uncomfortable. Our aim was to find new ways of promoting the importance of food intolerance tests and engaging with the public. MadeByPi has given us a successful social platform that has, to date, seen over 6,500 fans join the page, hundreds of quizzes taken and pledges made; all driving awareness of, and trust in, the YorkTest brand.”

The One Change to Feel Better Facebook page boasts four engaging and interactive features including a pledge app that encourages people to make that small change, for example, to take more exercise. The campaign also features a quiz to help people understand what changes they could make to improve their overall wellbeing, tips, articles, success stories, plus a shop page where users can buy food intolerance tests.

MadeByPi’s sister agency Fusion Unlimited, has also been working with YorkTest, driving almost 10,000 visitors to the One Change to Feel Better page within the first month. As part of a cohesive social media programme, Fusion will be keeping those new fans updated and engaged through wall posts, throughout the campaign.

 

Digital agency, MadeByPi, has launched a new ‘One Change to Feel Better’ social media campaign to drive awareness of food intolerance issues for YorkTest Laboratories, Europe’s leading provider of food intolerance programmes.

The campaign includes a Facebook page – www.facebook.com/onechangetofeelbetter – and interactive apps and tools that raise awareness of how taking a YorkTest can help to tackle food intolerances. The role of the campaign is to highlight food intolerance issues. It highlights that, in many cases, a small change to lifestyle, and more importantly diet, can ultimately help people feel better.

Ross MacLeod, director of sales and marketing at YorkTest, said: Around 45% of the population suffers from food intolerances which can make all aspects of life very uncomfortable. Our aim was to find new ways of promoting the importance of food intolerance tests and engaging with the public. MadeByPi has given us a successful social platform that has, to date, seen over 6,500 fans join the page, hundreds of quizzes taken and pledges made; all driving awareness of, and trust in, the YorkTest brand.”

The One Change to Feel Better Facebook page boasts four engaging and interactive features including a pledge app that encourages people to make that small change, for example, to take more exercise. The campaign also features a quiz to help people understand what changes they could make to improve their overall wellbeing, tips, articles, success stories, plus a shop page where users can buy food intolerance tests.

MadeByPi’s sister agency Fusion Unlimited, has also been working with YorkTest, driving almost 10,000 visitors to the One Change to Feel Better page within the first month. As part of a cohesive social media programme, Fusion will be keeping those new fans updated and engaged through wall posts, throughout the campaign.