Latest News

Leading Costcutter towards a brighter summer


We’re proud to have been appointed as the new lead creative agency for Costcutter, Mace and Kwiksave – part of the Bibby Group of Companies. Our brief is to assess how value is communicated through the shops and their marketing literature.

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Simply Be is simply a success overseas


With the experience of more than 20 Simply Be DRTV ads, you might say we know the brand pretty well. A thought that must be shared by them, because we were appointed to create an edit specifically tailored to the US market.

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National Trust and Principles launch new campaign

Family looking at the view between Malham Tarn and Malham Cove, Yorkshire Dales National Park, North Yorkshire.

The new National Trust campaign is challenging people to find outdoor inspiration and get closer to nature in Yorkshire. The National Trust in Yorkshire awarded key elements of the integrated campaign to Principles Agency – .

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New McCain Foodservice website is MadeByPi

McCain Foodservice - MadeByPi

The new McCain Foodservice website – – aims to inspire professional caterers including those across schools, universities, pubs, restaurants, and hospitals, amongst others. Created by MadeByPi – – the B2B site offers McCain Foodservice a dynamic, flexible platform from which it can present itself as a leading foodservice solutions partner.

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Team Principles raises £1250 for Sport Relief

Sport Relief - Team Principles

A team of 19 novice and ‘not-so-novice’ runners from Leeds-based Principles Communications Group has completed the Sport Relief Mile challenge, covering a combined 90 miles or the equivalent of 3.5 marathons, raising over £1250 so far. Further pledges of support have been made for the team’s efforts that will raise even more money for this high profile charity.

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New Fifty Plus ad created by Principles

Fifty Plus

Principles Agency – – has created the new Spring/Summer DRTV ad for Fifty Plus, – – one of JD Williams’ leading fashion brands.

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Principles Agency wins regional National Trust account

National Trust

Following an eight-way competitive pitch, National Trust Yorkshire and the North East has awarded its 2012 advertising account to Principles Agency. The integrated account will incorporate creative, advertising, media, digital and social media activity that will generate and drive visitor traffic to its regional properties that attract around 1.5 million visitors each year.

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MadeByPi creates Camira Fabrics site

Camira Fabrics

Leading digital agency MadeByPi has launched a new website for Yorkshire-based company, Camira Fabrics. Launched in line with a company rebrand, the new global Camira Fabrics website – – provides a contemporary and inspiring online home for the fabrics specialist, whilst being powered by an intuitive and robust content management system.

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Facebook campaign created for YorkTest

YorkTest - One Change To Feel Better

Digital agency, MadeByPi, has launched a new ‘One Change to Feel Better’ social media campaign to drive awareness of food intolerance issues for YorkTest Laboratories, Europe’s leading provider of food intolerance programmes.

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Principles creates International Eyewear website

International Eyewear

Principles Agency – – has created a new ecommerce website for International Eyewear – – that offers customers the opportunity to buy its vast range of eyewear products online.

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